Guide

Complete Home Seller’s Guide

Strategy, prep, and pricing to sell smart — not stressed.

Selling Roadmap

Pricing strategy session & comps (CMA)
Prep week: repairs, staging, curb appeal
Pro photography + marketing launch
MLS listing & syndicated exposure
Showings & open houses
Offers & negotiation (terms matter)
Inspections · Appraisal · Closing

Pricing That Works

Overpricing = fewer showings, longer days on market, lower final price. Right‑sizing attracts multiple offers and better terms.

Inputs we weigh: active + pending comps, recent sales, condition, upgrades, micro‑location demand.

Preparation Checklist

Declutter & depersonalize
Deep clean – kitchens/baths sparkle
Neutral paint & lighting updates
Curb appeal: lawn, mulch, front door

Use our inspection checklist to pre‑empt buyer objections.

Marketing Plan

HDR photos, optional video/3D
MLS + Zillow/Realtor/Redfin syndication
Targeted social ads & email to buyers
Open house promotion calendar

Handling Offers

We compare price, contingencies, closing date, and risk. If multiples: escalate wisely, counter with clarity.